20120614

Preservative Measures_ SAEWOON Market


'PRESERVATIVE MEASURES'

A momentary installation \\\\
Eric Reeder + Boris Oicherman


Painted City
Seoul today by its self imposed regulation is a city of beige. Color emerges in limited quantity most commonly associated in districts of commerce or industrial activity. Color in its sparsity, is inter-woven as a function specific feature, practical or otherwise and in Seoul, programmatic in demarcation. Color has rendered the city of Seoul a map of ‘zones’ to be analyzed and interpreted. Blue; the color of industry as seen from above, in recent years has increasingly become obsolete within the political confines of central Seoul. Color is becoming the beige of everyday expectation, a pacified neutral condition. 






Saewoon Market from above. Light industrial practice evident in blue metal roofs and colored plastic awnings.